SATX360: Growing Even Greater in 2024

SATX 360

President's POV

POV: Growing Even Greater in 2024

In 2021, we set out to advance our region's economic competitiveness when we launched our 5-year strategic plan. 2023 marked our midway point in implementation and together we have achieved tremendous progress by investing in our PEOPLE and PLACE to drive meaningful JOB growth for San Antonians. As we close out 2023, we are well on our way to achieving our 5-year goals having added over 11,800 jobs and $5 billion in direct capital investment.

With significant international wins this year, including JCB and Simwon’s planned San Antonio facilities, and our region’s first trans-Atlantic flight to Frankfurt, we will continue to elevate our San Antonio region’s global presence in 2024. We will nurture our longstanding relationships with businesses in Japan and Mexico, while we invest further in developing our FDI focus, targeting additional geographies Canada, Germany, and South Korea in 2024.

Working with employers across the San Antonio region, we will continue implementing our Talent Pipeline Management framework for Manufacturing, Construction & Skilled Trades, Healthcare / Bioscience, Financial Services, IT / Cyber, Education, and adding Logistics as an industry focus.

We will also focus targeted investments to develop our place through support of our regional air service and mega site development, while amplifying our Life Works Greater campaign and national PR efforts.

We can’t do our work without the commitment of our greater:SATX Investors, our regional economic development partners, and public sector leaders. This holiday season, I am grateful for our supportive community that choose to invest in our greater future.

If you’re not yet part of our wonderful regional community, 2024 is your year. As always, reach out to a member of our greater:SATX team to learn more about how you can realize your even greater future in San Antonio.

Greater together,
Jenna Saucedo-Herrera

Newsletter Graphics

Regional Highlights

Greater San Antonio is a region known for its vibrant economy and diverse communities. And greater:SATX is made even greater with the support of our Regional Partners. Learn more about each of our regional partners and their unique areas that make our region even greater:
Bexar County Economic and Community Development is dedicated to fostering economic growth and enhancing the overall quality of life. Through collaborative initiatives, we are cultivating a skilled workforce, forging strong local business partnerships, and providing vital resources for individuals and families.

  • Bexar County Economic and Community Development is dedicated to fostering economic growth and enhancing the overall quality of life. Through collaborative initiatives, we are cultivating a skilled workforce, forging strong local business partnerships, and providing vital resources for individuals and families.

  • Boerne Kendall County stands as the 11th-fastest growing county in Texas and the 31st-fastest growing county in the nation. It harmoniously combines a rich historical heritage, charming appeal, and convenient amenities within a pro-business environment. With its prime location, this county is poised for continuous rapid growth, offering an unparalleled quality of life and easy access to various metropolitan areas in Texas.

  • Established in 1844 when Henri Castro brought settlers from Alsace, France, Castroville has recently seen remarkable growth. The city will more than double in population over the next 10 years. Acting as a hub for the area, the city also has an average household income of $61,375 and over 27,000 cars passing through each day.

  • Cibolo takes pride in its historical roots, responsiveness to residents, and innovative mindset for the future. It is a community where people love to work, visit, and live, achieved through the retention, expansion, and recruitment of businesses. Residents of Cibolo now have more career opportunities closer to home, enriching their quality of life and contributing to the community’s overall well-being.

  • Converse supports thriving businesses find a home amidst a booming community. Experiencing an impressive 65% growth in just six years, this vibrant city has become the dynamic epicenter of the greater San Antonio region. City leadership and the economic development corporation actively plan new developments, fostering a diverse and talented community that is home to over 30,000 residents and more than 300 small and medium-sized businesses.

  • Business is taking off in fast-growing, fast-moving Hondo where a strategic transit network includes immediate connection to U.S. 90, Class I rail and the rapidly developing South Texas Regional Airport. Hondo’s growth in population and jobs is also driven by lower costs, high quality of life and a pro-business ease.

  • Nestled within San Antonio’s northwest side, Leon Valley offers an idyllic haven for both businesses and families. It seamlessly combines urban convenience with a close-knit community atmosphere. With a population of 11,542, this thriving ecosystem cultivates growth, encourages entrepreneurship, and provides a high quality of life.

  • Live Oak, often referred to as a “little city” with a “big impact,” has rapidly transformed into a bustling suburb with extensive retail areas, a myriad of restaurants and commercial districts, and a population of over 16,800 residents. This clean, vibrant, accessible, safe, and fun place allows residents to raise children, pursue education, work close to home, and enjoy a comfortable retirement.

  • Medina County is a burgeoning community and an excellent place to conduct business. With easy access to all the offerings of San Antonio and a lower tax rate, it provides a business-friendly environment. Our mission is to foster economic growth in Medina County by attracting new businesses and industries while identifying resources that enhance economic development.

  • In the heart of the Texas Hill Country lies the beautiful community of New Braunfels. This town, with its unique blend of refined old-world German heritage and an unparalleled quality of life, attracts over three million tourists annually and has experienced remarkable growth of 102% since 2003.

  • San Antonio, Texas represents the future of the U.S., today. This diverse, progressive, and globally competitive city embodies a vision for economic development on both national and international scales. Embrace a rich cultural tapestry, a forward-thinking mindset, and a dynamic environment that fuels growth.

  • Schertz, Texas empowers business excellence. Positioned at the nexus of Interstate 35 and Interstate 10, this dynamic city has become a prominent hub for industrial development in the San Antonio-Austin region. This city’s strategic location, unrivaled connectivity, and a proactive community champions any new business’s growth.

  • Seguin has ample property ready for development and excellent access to the major thoroughfares of I-10 and SH130. With a population of over 30,000 people, Seguin is a diverse community that people of all incomes, ages and backgrounds call home.

  • As one of the most diverse cities in Texas, Selma offers residents and visitors countless opportunities for shopping, dining, top-notch employers, great parks and trails, and entertainment. Today, it is one of America’s Fastest Growing Small Towns, and supports their diverse population with a high quality of life and immense opportunities for continued economic and population growth.

  • Shavano Park strives to be the premier community in Bexar County, preserving and celebrating their natural setting and small-town traditions amid the surrounding area’s urban growth. Their vision is an aspirational description of what the City endeavors to be in the future, and it is intended to serve as an overarching guide.

  • Universal City is nestled as the Gateway to Randolph Air Force Base, this dynamic residential and business community welcomes you within the San Antonio-New Braunfels MSA. Powered by the Universal City Economic Development Corporation, this town offers targeted support to qualifying companies, from relocations and expansions to infrastructure development and façade improvements.

  • Windcrest is a progressive city with a government focused on services for the citizens and with an aggressive economic development effort that enables a great business climate. The city sits at a crossroads of major road and rail intersections expediting commerce and shipping needs.

Blog: San Antonio Region Placemakers

Our strategy calls for investing in our PEOPLE and our PLACE to grow greater JOBS for our San Antonio region. Get to know four San Antonio Placemakers who are making a difference enhancing our region’s quality of place through new and exciting developments.

Hear directly from our Placemakers about some of the investments that are shaping the future of our San Antonio region.

Greater San Antonio Placemakers:


Randy Smith, CEO of Weston Urban and Chair of greater:SATX,...

talks about his team’s work, driven by a mission to develop a San Antonio community that our children want to call home.


Joeris General Contractors Executive Team...

speak about how construction can support the community and how they see the future of San Antonio.


Randy Harig, retired CEO of Texas Research and Technology Foundation (TRTN)...

talks about their great work and how they’re growing bioscience and technology in our community.


Port San Antonio CEO Jim Perschbach...

speaks about their history and mission from the new Boeing Center at Tech Port.

In the News

  • Nearly 9 million passengers have flown into or out of San Antonio International through October. Nearly 1 million passengers flew into or out of San Antonio International Airport in October, setting a new record by a wide margin.

  • Hybrid vehicles accounted for 34.1% of Toyota’s North American sales in November, with 56,837 vehicles sold. Overall, sales volume was up 10.4%. A year earlier, Toyota’s electrified sales accounted for less than 32% of total sales.

  • Port San Antonio-based XArc/Astroport received $1.3 million in NASA small-business innovation and tech transfer contracts on the heels of Starship rideshare announcement.

  • The United States Men’s National Team will host Slovenia in an international friendly soccer match at San Antonio’s Toyota Field in January. It marks only the second time in the modern era that the USMNT will play a game in a United Soccer League stadium. It will be the first appearance for the Americans team in the Alamo City since 2015.

  • Chief Workforce Officer for greater SATX, Romanita Matta-Barrera said although the money is going directly to helping students right now, it will fuel the city’s economic growth as a whole. “We identified that we needed to increase educational attainment in San Antonio so that we could be more economically competitive to keep high-wage jobs here and to recruit high-wage employers,” said Matta-Barrera.

  • The Dallas-Fort Worth area has been famously dubbed as the Metroplex. Similarly, there’s another part of the state experiencing fast development, exponential population growth and increased economic significance — the region between San Antonio and Austin. The Texas Tribune spoke with Central Texas leaders about what’s driving the region’s favorable business climate, the impact that fast growth is having on local infrastructure and housing, and the opportunities and challenges on the horizon.

  • As the Brooks Development Authority starts setting its sights on projects outside of its official boundaries, a mixed-use project at a nearby major intersection is starting to take shape. The group in charge of the former Brooks Air Force Base is teaming up with Cleveland-based NRP Group on a market-rate apartment project southeast of its acreage.

  • University of Texas at San Antonio President Taylor Eighmy has presented a new five-year financial plan to the University of Texas System Board of Regents. Described as an “evolving vision” for the university, it comes amid a refresh of UTSA’s strategic plan and as leadership now projects enrollment will reach 41,000 students by 2028.

  • Simwon NA Corp., which makes doors for electric vehicles produced at the Tesla factory near Austin, is moving into a roughly 150,000-square-foot building under construction at Brooks. Work to outfit the space is expected to begin in December and conclude in March, according to a filing with the Texas Department of Licensing and Regulation.

  • In April, CapMetro, the public transit authority for Austin and surrounding areas, revealed that it had hired a company to design and build a 12-acre solar charging station for its more than 200 electric buses. The company was Holt Renewables, a division of San Antonio-based Holt, a family-owned business better known for leasing and repairing construction equipment and operating a chain of semitruck dealerships.