President's POV
San Antonio’s momentum is now translating into opportunity at a different scale.
Across the region, long-term investments in talent, infrastructure, and collaboration are aligning and the impact is increasingly visible. Through coordinated efforts across employers, educators, and public partners, San Antonio is entering more conversations, at a higher level, with opportunities that reflect both the strength of our fundamentals and the trajectory ahead.
At the center of that shift is talent.
Over the past several years, employers, education institutions, and workforce organizations have worked in close partnership to strengthen the region’s talent pipeline, expanding access to training, increasing attainment, and creating clearer pathways into high-demand careers. Those efforts are producing results, and today they are strengthening how San Antonio competes.
But readiness alone is not enough. Growth only matters if it connects people to opportunity and maintaining that connection remains one of our most important priorities.
The work is showing up earlier in the pipeline. Across the region, employers are engaging students through internships and early career experiences that build skills while creating a direct line between education and employment. These programs are strengthening retention while giving employers a more active role in shaping the workforce they depend on.
This momentum is not limited to any single sector.
At the same time, the scale of opportunity in front of us is changing. We are seeing increased activity from employers evaluating significant investments in the region, including a pipeline of projects representing more than 6,000 jobs currently under incentive review, signaling growing confidence in San Antonio’s ability to deliver at scale.
That momentum is also reflected in the data. Over the past year, San Antonio has led Texas in both job and earnings growth and continues to rank among the fastest-growing regions in the country. From 2024 - 2025, San Antonio ranked in the top 5 for domestic net migration, adding 51 net new residents each day. Educational attainment is rising at a pace that supports the industries shaping our future, reinforcing the foundation we have been intentionally building.
At the same time, greater:SATX has helped secure more than $7 billion in investment and nearly 19,000 jobs in recent years, increasing both the visibility of the region and the level at which San Antonio competes.
To support what comes next, partners across the region are continuing to invest in infrastructure, site readiness, and global connectivity, alongside convenings focused on AI and other emerging technologies that are reshaping how employers operate. Just as important is the coordination behind these efforts, which remains one of San Antonio’s clearest competitive advantages.
What we are seeing now is a convergence of factors that does not happen often. Talent readiness, population growth, and regional alignment are reinforcing one another, creating a window of opportunity that is both significant and time sensitive.
Fully capturing it will require continued partnership, particularly from employers willing to engage earlier, invest in talent pipelines, and help shape the workforce they need. That alignment between opportunity and access will ultimately define both the strength and durability of our growth.
San Antonio’s momentum is not the result of any single project or sector. It is the result of a region moving forward together, and increasingly, that alignment is translating into opportunity at a new level.
The trajectory is clear. Our work now is to sustain it and compete at the level this moment demands.
Greater together (and Go Spurs Go!),
Sarah Carabias Rush
President & CEO
Investor Spotlight: Terracon
Terracon is a national engineering consulting firm with a growing presence in the San Antonio region, providing environmental, geotechnical, construction materials, and facilities engineering services that support development at scale. Working across transportation, energy, healthcare, education, and commercial development, Terracon’s work provides the technical foundation that enables projects to move forward and perform over the long term.
In Greater San Antonio, Terracon partners with public agencies, utilities, developers, and institutions to support infrastructure investment, site readiness, and increasingly complex development as the region continues to grow.
We spoke with Jesse Aguilar, P.E., San Antonio Operations Manager, and Chuck Gregory, P.E., F.GBA, Director of Regional Operations, about Terracon’s work in the region, its engineering approach, and why investing in greater:SATX matters.
Internships Strengthening San Antonio’s Talent Pipeline
Internships are becoming a critical tool in how San Antonio converts talent into long-term economic growth. By connecting students to real-world experience earlier, employers are strengthening hiring pipelines while increasing the likelihood that graduates stay in the region. These programs help align education with industry needs, reduce hiring risk, and build a more predictable, locally rooted workforce.
At a time when the region is competing for larger, more complex opportunities, that alignment is increasingly essential. As San Antonio continues to grow, internships will remain a key strategy for ensuring that momentum translates into lasting opportunity, for both employers and the talent that drives them.
In the News
Toyota could add thousands of San Antonio jobs with new $2B plant: Toyota is considering a $2 billion new vehicle assembly line at its San Antonio plant that could create about 2,000 jobs, but the project is still part of a competitive site‑selection process. The company is seeking significant state and local incentives, and has not committed to San Antonio as the final location.
County OKs tax break for expansion of massive H-E-B San Antonio hub: Bexar County approved a $15 million tax break to support H‑E‑B’s $636 million expansion of its Super Regional Center on San Antonio’s East Side. The project will add new manufacturing and distribution facilities and create hundreds of new jobs, with more growth planned over the next decade.
CPS Energy partners with local developer on one of region's largest energy storage systems: CPS Energy and OCI Energy broke ground on the 120‑megawatt Alamo City Battery Energy Storage System, one of the largest standalone battery projects in the region. The facility will strengthen the local power grid by storing enough electricity to power about 30,000 homes for four hours during peak demand periods.
Push is on by SA to grab Austin, Dallas convention biz: San Antonio is stepping up efforts to attract convention business displaced by major convention center construction projects underway in Austin and Dallas, which will limit bookings in those cities for several years. City leaders say San Antonio’s airport expansion and a planned expansion of the Henry B. Gonzalez Convention Center could help capture that demand and strengthen its position in the regional meetings market.
FAA awards airport $10M grant as SAT seeks to bring on contractors and new vendors: The FAA awarded San Antonio International Airport a $10 million grant to support planning and early work on a new terminal as the airport prepares for future growth. Airport officials say the funding will also help bring on new contractors and vendors as part of the broader expansion effort.
Innovation Destination: VelocityTX is building on a vision nearly a decade in the making: VelocityTX is expanding its biotech campus on San Antonio’s East Side, a move local leaders say could be transformative for the area’s economy. The expansion is expected to attract new life‑science companies, create jobs, and build momentum for long‑term redevelopment in historically underserved neighborhoods.
Eastside group wants community needs to shape a new public market space: SAGE is proposing a public market space on San Antonio’s East Side designed to support local entrepreneurs, food vendors, and small businesses while activating a long‑vacant site. The concept aims to drive equitable economic development by creating a community‑focused hub for commerce, culture, and neighborhood gathering.