President's POV
The start of a new year brings more than optimism. It brings clarity — a chance to decide not just what kind of progress a region wants to see, but how intentionally it will pursue it. For the San Antonio region, this January marks exactly that moment.
As we enter 2026, greater:SATX is launching a new regional economic development plan — MOMENTUM:2030 — grounded in a simple but important understanding: progress does not sustain itself. Economies that continue to advance are those that treat momentum as something to be led, aligned, and managed. San Antonio is not standing still. Together, we are choosing to move forward with purpose.
The past five years offer clear proof of what focused regional leadership can deliver. Through the All In strategy, greater:SATX helped bring together employers, educators, elected leaders, and community partners around a shared agenda. The result was meaningful progress — positioning San Antonio among national leaders in job growth, wage growth, and gains in educational attainment. These outcomes were not accidental. They were the product of coordination, partnership, and sustained effort across the region.
But momentum is not a destination. It is a condition that must be maintained
MOMENTUM:2030 reflects that reality. It is our regional plan to build on what is working, sharpen where focus is needed, and ensure that economic growth translates into broader prosperity and economic mobility. In a global economy defined by speed, scale, and constant disruption, sustained competitiveness requires discipline as much as ambition.
Our MOMENTUM:2030 strategy focuses on three key strategies to drive regional prosperity and economic mobility:
We will keep leading job growth aligned with our core mission. We will provide regional leadership and demonstrate national excellence in the pursuit of job-producing investments from quality employers.
By investing in our people and our place, we will build on our All In strategy, partnering with our educational and workforce leaders, and our community partners, to support investments that are necessary to economic competitiveness.
To empower the modern economy, we will work to enable our region to confront unforeseen challenges, seize economic opportunities, and influence shared objectives that set us up for success not just in the next 5 years but for decades to come.
This framework reflects a simple truth seen in successful regions around the world: job growth follows preparedness, and preparedness depends on alignment. As higher-paying industries have taken root in San Antonio, wages have grown by more than 12.5% -- the fastest rate among the nation’s largest metros — signaling a shift not just in scale, but in its substance.
Just as importantly, MOMENTUM:2030 is not a document meant to mark an end point. It is a commitment to action.
Activation begins now. In the year ahead, greater:SATX will continue convening partners, advancing workforce and site-readiness initiatives, supporting air service expansion, and helping align infrastructure investments critical to long-term competitiveness. We will also continue telling the San Antonio story clearly and consistently — ensuring external perception keeps pace with internal progress.
This momentum is regional, and it is built through partnership. But it requires leadership — the kind that brings people together, keeps focus on shared goals, and helps the region move faster and further than any one entity could alone. That is the role greater:SATX is proud to play every day.
MOMENTUM:2030 reflects confidence, not complacency. It recognizes that San Antonio’s progress is real — and that the responsibility now is to steward that progress intentionally, together, so opportunity continues to expand and the region’s best days remain ahead.
Greater together,
Sarah Carabias Rush
President & CEO
Investor Spotlight: RVK Architecture
More than four months after the devastating July Fourth floods, the Hill Country community is still recovering. This holiday season, there are many meaningful ways to show your love for Kerrville and the surrounding areas and support that recovery. Holiday markets, special events, and seasonal activities are underway, and local shops, restaurants, and entertainment venues are ready to welcome you.
Even if you can’t be there in person, you can still Gift Kerr Forward to bring hope to the local businesses and nonprofits by shopping and giving online from wherever you may be.
Job Shadow Days
greater:SATX will once again partner with Junior Achievement of South Texas to host Job Shadow Days next month. This program connects students across Bexar County with real workplaces and real career pathways.
Thanks to the continued support of our investors and workforce partners, students will have the opportunity to step inside local employers, see industries up close, and better understand the skills and careers shaping San Antonio’s economy. These experiences often spark lasting momentum—many students go on to secure summer internships and, in some cases, full-time roles as they enter the workforce.
We’re grateful to the employers and partners who make this opportunity possible for the region’s youth and help strengthen our long-term talent pipeline.
In the News
San Antonio economic development group seeks to attract more corporate headquarters by 2030: San Antonio is intensifying its business‑attraction efforts through greater:SATX’s targeted recruitment, workforce development, and headquarters strategy—building on 118 recent projects won over the past five years that are expected to create 20,000 jobs.
SA airport lands multiple new nonstop flights: Breeze Airways will begin service from San Antonio International Airport this spring with nonstop flights to Raleigh-Durham, Memphis, and Pensacola.
H-E-B ranks first among U.S. grocery retailers for fifth time in nine years: H-E-B again tops national and regional grocery chains, according to a new study of the U.S. grocery market. The retailer’s strength in value, quality, customer experience, and assortment earned it the top spot.
Toyota Texas Earns 2025 Global Safety Excellence Award: Toyota Motor Corporation has named Toyota Texas its 2025 Global Safety Excellence Award winner, honoring one facility worldwide for overall safety performance.
Manufacturing firm moves forward on $170M production facility in Elmendorf: Ecor Global plans to break ground this year on a $170 million building materials facility in Elmendorf at Mission Rail Park in southeast Bexar County.
Jefferson Bank promotes from within as CEO retires after 26 years: Jefferson Bank is marking its 80th anniversary with a leadership transition. Mitchell Walker became CEO on Jan. 1, succeeding longtime leader Danny Butler, who retired after 26 years.
U.S. News puts two local universities in top 100 for online bachelor's programs:Two San Antonio universities ranked in the top 100 of the 2026 U.S. News Best Online Bachelor’s Programs—UT San Antonio at No. 69 and UIW at No. 89—while UTSA also earned a No. 49 national ranking from Newsweek and Statista for its strong online enrollment in fields like cybersecurity, data science, and AI.
San Antonio defense tech startup raises $136M: San Antonio–based military technology startup Defense Unicorns has raised $136 million in a Series B round, valuing the company at $1 billion. The company builds software that enables secure delivery of updates across military operations, including disconnected environments like submarines, ships, and aircraft.