Tri-Starr Talent is a workforce solutions firm that has been a key part of the San Antonio community for 40 years. Originally focused on the manufacturing sector, Tri-Starr has expanded its expertise to serve a variety of industries, including Technology, Engineering, Clerical, and Administrative.
Over the years, the firm has successfully connected companies with top talent, helping them navigate workforce challenges and fueling the region's growth. Discover how Tri-Starr continues to shape the future of talent acquisition in San Antonio in this month’s Investor Spotlight.
greater:SATX sat down with Tri-Starr Talent President and CEO Jana Berton to learn more about this organization, which benefits thousands of San Antonio residents.
Tell us a little bit about Tri-starr Talent and your presence in the Greater San Antonio region.
Our Beginnings
For 40 years, Tri-Starr Talent has been a cornerstone of the San Antonio community. Connecting companies to exceptional talent and addressing workforce challenges through their proven data-driven process.
Originally founded to serve the manufacturing sector, Tri-Starr has evolved alongside the region’s growing economy to meet the demands of an ever-changing workforce landscape.
Today, as a proud, locally rooted, woman-owned firm, Tri-Starr specializes in connecting companies with exceptional talent across Technology, Engineering, Manufacturing, Clerical, and administrative skill sets.
Driven by a clear mission—to serve people and the community—Tri-Starr continues to redefine what it means to be a trusted partner in talent solutions.
How would you like to see the San Antonio region continue to grow?
Tri-Starr Talent has been deeply rooted in San Antonio’s rich culture, strong sense of community, and remarkable growth for four decades. For us, San Antonio isn’t just where we work—it’s home. Our team, families, and clients have grown and thrived here, always focused on contributing to the success of the greater SA region.
We see San Antonio as a city of endless opportunity. With its unique blend of small-town charm and big-city potential, it’s poised to attract top talent and foster an inclusive, thriving economy. At Tri-Starr, we believe the key to the city’s continued success lies in investing in its people. That’s why we actively support organizations like greater:SATX and programs such as Ready to Work while helping to build a diverse and skilled talent pipeline. Our leadership team is also highly engaged, serving on boards, volunteering, and participating in initiatives like Leadership SA and Leadership Lab to help drive meaningful change.
As San Antonio embraces new growth and technology, our mission remains clear: to be trusted experts in recruiting and retaining top talent. Through our collaborative, community-focused approach, we connect exceptional talent with the businesses that power our city’s economy.
We’re proud to partner with local companies to navigate workforce challenges, embrace innovation, and ensure San Antonio continues to thrive—now and for generations to come.
What is a recent project or accomplishment that your company is particularly proud of?
Tri-Starr Talent recently completed a full rebrand to redefine who we are 40 years later. This wasn’t just about updating a logo or tagline—it was about taking a deep dive into our identity, rewriting our mission statement, and getting real about our core values.
Through this process, we came back to market with a clear vision, a no-excuses mindset, and a firm conviction that human interaction and connection are at the heart of growth—for both businesses and individuals. This rebrand has re-energized our team, reinforced our commitment to serving our clients, and positioned us to continue making a meaningful impact in the San Antonio business community for decades to come.
Why did your organization invest in greater SATX?
greater:SATX is a key driver in bringing new businesses and opportunities to the San Antonio community and economy. Their leadership is focused on helping companies expand into the region while providing essential support and guidance to existing businesses like Tri-Starr.
What inspires us most about working with greater:SATX is the depth of their knowledge, the attention to detail, and the care they put into helping businesses succeed. Their commitment to building strong relationships and delivering timely, impactful solutions aligns with our values and makes collaboration seamless.
We chose to invest in greater:SATX because we believe that when dedicated people come together with a shared purpose, incredible results can be achieved. Together, we’re working to create lasting growth and opportunity for the San Antonio community.
Is there anything else you’d like to share?
“As our economy and region continue to emphasize the necessity of innovation and adaptability, companies are increasingly challenged to address workforce and expansion needs. Because Tri-Starr specializes in workforce development, we have a unique vantage point that helps us understand—and respond to—the real issues our clients face. This insight not only keeps us attuned to their specific requirements but also reveals the solutions that truly work. Our goal in delivering top-tier service to clients and candidates many times requires a partner that is willing to invest beyond the transaction. By incorporating additional values such as EOS integration, we become a genuine partner in meeting the needs of our clients so that real solutions are discovered and implemented with clear success.” – Brian Bohlke Tri-Starr Talent SVP of Operations