Regional News

Sep 2023

Hispanic Heritage Month

Staff Reports

San Antonio, with its rich cultural history and majority Hispanic and Latino population, has celebrated Hispanic Heritage Month memorably every year. This year is no different.

For years, it had been known that the Hispanic population would one day be the majority population in Texas. In June of 2022, the U.S. Census Bureau updated its official population estimates, confirming that Hispanics make up the largest share of the state’s population since about 2021. This was a milestone that was not a matter of if, but when.

With our inclusive and inviting Hispanic culture, San Antonio continues to lead the way in this growth with a >56% Hispanic population, and on a national scale, our region is home to the country’s third highest Hispanic population, both in absolute and percentage term. This majority-minority reality is a huge factor in what makes San Antonio unique and why Life Works Greater here. Consequently, our city continues to top lists as one of the best places for Hispanic and Latinx professionals, including: Best Cities for Hispanic and Latinx Professionals (

In San Antonio, we are proud of our deep, cultural traditions which are showcased across our city year-round. From our legendary two-week Fiesta celebration with events such as the Chanclas and Cervezas Festival and the Tejano Explosion, to the remarkable Dia de Los Muertos festival and unparalleled Mariachi Extravaganza, known as the Super Bowl of student mariachi competitions, our Hispanidad is always front and center.

Additionally, San Antonio has one of the highest concentrations of Hispanic Serving Institutions in the entire nation, which is why it is no surprise that Tier 1 research institution the University of Texas at San Antonio, in collaboration with the U.S. Mint, kicked off this year’s Hispanic Heritage Month celebration with a Jovita Idar Quarter Release Celebration. Jovita Idar was a Mexican-American activist, journalist, and suffragist who lived on Perez St. in the heart of the westside of San Antonio from 1921 until her death in 1946. The Jovita Idar Quarter is the ninth coin in the American Women Quarters™ Program.

At greater:SATX, we celebrate our city’s Hispanic roots by supporting job growth in San Antonio and continuing to drive economic mobility in all parts of our city. We do this through corporate recruitment, local business retention & expansion, global development, workforce development. Specifically, the growth of the Megaregion corridor between Austin, San Antonio, and northern Mexico.

Hispanic Heritage Month is yet another opportunity for our San Antonio region to celebrate our interwoven culture of business and community that positions all people to thrive here.

Here are some ways you can celebrate Hispanic Heritage Month in San Antonio.

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