A 360° Perspective
As the Chief Marketing Officer for greater:SATX, I lead the team whose job is to tell our San Antonio regional story globally. Our story is one of undeniable momentum. It’s more than a narrative; it’s something we are building together, and the proof points are everywhere.
San Antonio is in an era of renewed economic strength, one defined by consistent job creation, rising wages, and national recognition for the strategies driving our progress. Our economic development engine is humming, supported by regional economic development organizations, investors, and private sector leaders across the region. We’re not just keeping up with peer metros—we’re setting the pace.
The Federal Reserve Bank of Dallas recently projected that San Antonio will lead Texas in job growth this year. That follows a standout 2024, when we ranked as the third-fastest-growing major job market in the country and first in Texas. This momentum is rooted in a strong, diverse economy, with major growth in sectors like life sciences and health, advanced manufacturing, cybersecurity, and tech.
And the wage growth is just as impressive. From March 2024 to March 2025, average weekly earnings in San Antonio surged by more than 13%—the highest among all Texas metros and fifth-highest nationwide. No other Texas metro broke the 10% mark. This kind of wage growth is a meaningful sign that we’re growing opportunities for our people. Workers in San Antonio are now earning more than their counterparts in cities like Pittsburgh, Las Vegas, and Miami.
This progress isn’t a flash in the pan. It’s built to last. San Antonio’s economy is broad and resilient, with high-opportunity jobs spread across multiple sectors. That makes us more stable, more adaptive, and better prepared for long-term growth.
We are proud to be leading this progress. Since 2021, our team has secured more than $7.5 billion in new investment and supported the creation of nearly 19,000 jobs across the region. These wins represent real people gaining access to better careers, higher wages, and brighter futures.
And our work is being recognized. We were recently named a 2025 recipient of the Mac Conway Award for Excellence in Economic Development by Site Selection Magazine, placing San Antonio among the top-performing regions in the country. Additionally, the greater:SATX Executive Leadership Team also earned the 2025 Gold Stevie Award for Achievement in Management in the Nonprofit and Government sector, recognizing the visionary leadership driving this momentum forward.
Looking ahead, 2025 is on track to be our strongest year yet. Our pipeline is active with projects that could bring as many as 8,000 new jobs and more than $5 billion in capital investment to the region by year’s end.
As CMO, I have the privilege of helping the world see what’s happening here—and showing that this momentum is real and measurable, making SATX the place to support business growth plans. This is our moment. And we’ll keep building it together.
Greater Together,
Cecilia García Redmond
Chief Marketing Officer
Investor Spotlight: Port San Antonio
Port San Antonio’s Tech Port campus now generates $9 billion in annual economic activity—more than doubling its impact since 2015, according to a new economic impact study. On-campus jobs pay an average of $111,000 a year and support an additional 13,000 jobs across the region through ripple effects in housing, retail, healthcare, and more. The growth reflects a major shift in strategy launched in 2017, with targeted investments in advanced sectors like aerospace, cybersecurity, and defense helping create nearly 8,000 new jobs and over 800,000 square feet of new development.
Flagship facilities like the Boeing Center at Tech Port have welcomed over half a million visitors while anchoring a dynamic innovation ecosystem. Looking ahead, the Port is preparing to break ground on several ambitious projects—including Innovation Tower, a vertiport, and new workforce and retail amenities—that will further expand its economic reach and unlock new opportunities for San Antonio.
Regional Partner Highlight: Converse
The City of Converse has experienced remarkable growth over the past decade. Its location on the far Northeast side of Bexar County makes it an ideal destination for both new residents moving to our region and young families putting down roots. With ample available land, Converse is well-positioned to support continued residential development while also creating new commercial opportunities that strengthen and sustain the community.
In the News
San Antonio still a top city for population gain: San Antonio added nearly 24,000 residents from 2023 to 2024—ranking No. 4 nationally in population growth and remaining the seventh-largest U.S. city, despite climate-related risks tied to Sun Belt living.
$987 million Alamo Colleges bond issue passes with strong support: Voters approved a record-setting $987 million bond for the Alamo Colleges District to expand workforce development in high-demand sectors like manufacturing, technology, and health care.
SWBC merges insurance divisions, names two executives: San Antonio-based SWBC has merged its Property and Casualty Insurance Company with SWBC RE, consolidating operations to enhance efficiency, expand market reach, and strengthen service to partners and policyholders.
Frost Bank nears expansion milestone, remains unfazed by trade tensions: Frost Bank marked the opening of its 200th Texas branch—part of a growth push focused on Houston, Dallas, and Austin—as it continues expanding to reach more customers statewide.
NatureSweet taps industry veteran to lead supply chain amid tariff uncertainty: Amid growing supply chain uncertainty, San Antonio-based NatureSweet has named Josh McCallum as VP of supply chain as the company braces for potential U.S. tariffs on Mexican-grown tomatoes.
Economic impact nearly doubled in four years at A&M-San Antonio: Texas A&M University–San Antonio’s economic impact nearly doubled to $292.6 million since 2019, as enrollment grows, new academic programs are proposed, and the campus positions itself as a rising regional economic and educational hub.
South Side is no longer an afterthought —it’s a key business story: San Antonio’s South Side is becoming a major economic engine, driven by growth at Texas A&M–San Antonio and Brooks, where rising enrollment, new businesses, and strategic investments are transforming the area into a hub for opportunity and development.
Cybersecurity industry takes off in San Antonio: San Antonio’s position as the top cybersecurity hub outside D.C. could soon be reinforced by the proposed Texas Cyber Command at UTSA, a $413 million initiative advancing through the Legislature to boost state cyber defenses and sector growth.
Get ready San Antonio. More high school students are seeking workforce training and certifications.: Enrollment in career and technical education is on the rise, with Harlandale ISD reporting a 10% increase in students earning industry certifications and Alamo Colleges securing a $1 billion bond to expand programs like automotive technology and nursing.