President's POV
Economic development gets measured by what gets announced. Jobs. Investment. Square footage. Groundbreakings.
But the announcement is the last chapter. The story gets written years earlier.
Toyota's $3.6 billion, 2,000 new job expansion is a defining investment for San Antonio and one that is more than two decades in the making. The decision reflects what Toyota and San Antonio have built, together. A workforce that performs. Partners who deliver. A region that invests in itself.
Attracting investment from global companies takes more than land and a good presentation. Companies choose the region that can prove five things quickly. Workers will be there. Infrastructure can carry the growth. The site is ready. The partners are aligned so decisions will not stall. The region bets on itself.
And the communities that win are checking those boxes, while boldly investing in themselves to continue winning.
This win is defining. What we do now defines our next big win.
Greater together,
Sarah Carabias Rush
President & CEO
Investor Spotlight: SWBC
SWBC is a diversified financial services company headquartered in San Antonio, providing insurance, mortgage, wealth management, employee benefits, and other solutions to businesses, financial institutions, and individuals across the United States. Founded in 1976, the company has grown from a regional business into a national organization while maintaining a strong commitment to the community where it was founded.
For nearly 50 years, SWBC has contributed to Greater San Antonio through job creation, business investment, workforce development, and community engagement. Through its support of regional growth initiatives and longstanding investment in the community, SWBC continues to play an important role in strengthening the region's economic competitiveness and long-term prosperity.
We spoke with SWBC about the company's roots in San Antonio, its outlook on the region's future, and why investing in greater:SATX matters.
Behind the Deal: What It Took to Secure Toyota's $3.6 Billion Expansion in San Antonio
Toyota's recently announced $3.6 billion expansion is one of the largest private-sector investments in the region's history, creating 2,000 new jobs and doubling the company's San Antonio footprint.
But the announcement was the culmination of years of coordination, workforce planning, infrastructure investment, and regional collaboration.
Learn more about the partnerships and preparation that helped position San Antonio for this transformational win.
Building San Antonio’s Future Workforce: What Students Are Taking Away from SA WORX
From healthcare and cybersecurity to engineering and financial services, SA WORX internships are helping students gain hands-on experience with some of the region’s leading employers.
Through paid work-based learning opportunities, students are building professional skills, exploring career pathways, and making valuable industry connections.
Read what this year’s interns say they’re taking away from the experience and why those lessons matter for San Antonio’s future workforce.
Building the Future Together: Why Community Input Matters
As San Antonio considers the future of the planned Downtown Sports & Entertainment District, conversations about the project are also conversations about the future of our community.
Quality of place is increasingly recognized as a key driver of talent attraction, business investment, and long-term competitiveness.
Learn why community input plays an important role in shaping the places, experiences, and opportunities that help define the future of our region.
In the News
Toyota Announces $3.6B Expansion, 2,000 New Jobs at its San Antonio Plant: Toyota announced a $3.6 billion expansion of its San Antonio manufacturing plant that will create 2,000 new jobs and add a new production line for the Toyota Tacoma, increasing the facility’s footprint by more than 2 million square feet. The investment represents one of the largest economic development wins in the region’s history, further strengthening San Antonio’s position as a leading hub for advanced manufacturing and automotive production.
500 attend JCB job fair as company prepares for South Side plant opening: JCB will begin holding monthly hiring events after roughly 500 people attended a recent job fair as the company prepares to open its new manufacturing plant on San Antonio’s South Side. The strong turnout underscores local interest in the project, which is expected to create hundreds of jobs and become a major new manufacturing employer in the region.
Culture is San Antonio’s selling point, USAA, Whataburger, Silver Ventures and Spurs CEOs agree: Executives from USAA, Whataburger, Silver Ventures and Spurs Sports & Entertainment said San Antonio’s culture and sense of authenticity are among the city’s greatest competitive advantages for attracting talent, investment and business growth. During a C-suite panel discussion, the CEOs emphasized that preserving the city’s unique character while supporting growth will be critical to San Antonio’s long-term economic success.
San Antonio launches $2.3B push to finance airport expansion: San Antonio is launching a $2.3 billion financing plan to fund the continued expansion of San Antonio International Airport, including major terminal and infrastructure improvements designed to accommodate future passenger growth. City leaders say the investment is critical to supporting the region’s long-term economic development, business recruitment efforts, and increasing demand for air service.
6 San Antonio-area companies named best places to work by U.S. News. See which companies made it.: U.S. News & World Report recognized several San Antonio-area employers among its list of the nation's best workplaces, highlighting companies that scored highly across factors such as employee well-being, career development, work-life balance, and workplace culture. The recognition reinforces the region's strength in attracting and retaining talent through employers that invest in their workforce and support long-term employee success.
City, county invest wisely to land Toyota expansion — and keep Spurs: The Express-News editorial board writes that local and county incentives used to secure Toyota's $3.6 billion expansion and support efforts to keep the Spurs in San Antonio are prudent investments because of their potential long-term economic benefits. The editorial board contends that strategic public investments can help generate jobs, attract private capital, strengthen the tax base, and reinforce San Antonio's competitiveness in retaining and attracting major economic assets.
USAA gives $5M to Alamo Plan to highlight San Antonio military community: USAA has committed $5 million to support Alamo restoration efforts, including the creation of a new area honoring military service members and reinforcing San Antonio’s identity as Military City USA. The partnership with the Alamo Trust is intended to enhance the visitor experience while recognizing the city’s longstanding ties to the U.S. military and preserving one of Texas’ most significant historic sites.
Seguin targets industrial spillover as Toyota plans $3.6 billion expansion: Seguin is expected to benefit significantly from Toyota’s $3.6 billion expansion in San Antonio, as the project is likely to drive new supplier growth, job creation, and industrial investment throughout the broader I-10 manufacturing corridor. Local leaders view the expansion as a regional win that could attract additional automotive and advanced manufacturing companies to Seguin and surrounding communities, further strengthening the area's economic momentum.