SATX360 | Thank You, Greater SATX
We firmly believe that our greatest strength is our people. I can’t think of a better way to close out this year than by sharing an emphatic THANK YOU to our investors, partners and stakeholders throughout the Greater San Antonio region. Thank you for a year of progress and for driving us all to be greater. We are celebrating the close of a wonderful year thanks to your support.
As we look ahead to the new year, I’m proud to share our national branding campaign has launched and will take center stage in 2023.
Our Life Works Greater campaign aims to elevate national awareness and perception of San Antonio as a place to live and work, aimed at mid-level young professionals in high-demand occupations. As we began our research, one key takeaway became instantly clear: our biggest hurdle to overcome is building awareness of San Antonio. And that’s our greatest opportunity in 2023.
When our target audiences were exposed to the campaign creative and messaging, they were significantly more likely to consider moving to San Antonio. In fact, consideration increased a significant 26 percentage points after campaign exposure! People were most enticed by San Antonio’s cost of living, reputation, weather, and access to food and dining.
This was clearest in some of our competitive markets like Miami, Atlanta, Nashville, Denver, and Dallas.
Here, we believe that our greatest strengths are our people and culture – supported by our attractive and attainable high quality of life.
We believe that Life Works Greater in San Antonio.
Regional Updates
Investor Spotlight – 100% to Goal
It started with our strategy to change our region’s growth trajectory. We asked our community to go All In on our strategy and help fund our efforts to invest in our PEOPLE and PLACE to continue growing quality JOBS for our region.
Thank you to everyone throughout the Greater San Antonio region who participated.
In the News
2022 was full of exciting headlines! Check out our full lineup of favorites including:
- Navistar Celebrates Grand Opening of its Benchmark San Antonio Manufacturing Plant: Navistar hosted an official ribbon cutting event for its San Antonio Manufacturing Plant, a benchmark facility leading the company’s manufacturing in process optimization, real-time production management and sustainability in manufacturing operations. The facility improves quality, lowers costs and provides capacity support to Navistar’s current manufacturing footprint.
- DeLorean is back for the future with brand new EV: The DeLorean Motor Company, which has been revived with new ownership in San Antonio, Texas, has debuted the next car to bear the DeLorean name: the all-electric Alpha5.
- Caterpillar plans $24M Schertz expansion, more new jobs: The latest investment represents another regional win in a key employment sector.
- City announces new manufacturing facility, $75M investment, 106 jobs: A new manufacturing company is bringing a $75 million investment and 106 jobs to Seguin.
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[…] As part of our five-year strategy, we have successfully refocused and rebranded our organization, weathered and emerged from the global pandemic, asked our region to go All In to fund an ambitious new plan, and now, we are at the point where these investments further fuel our results. As of last year, we successfully fundraised to 100% of our goal, $38.5 million which wouldn’t have been possible without the unwavering commitment of our investors and community partners. […]