SATX360 Newsletter | Leading with Culture

President POV

Texas recently hit a major milestone. Newly released U.S. Census Bureau data indicates that Hispanic residents now make up more of Texas’ population than white residents. For more than 50 years, San Antonio has set the pace demographically for what the future of the state and nation will look like. Our majority-minority makeup is woven into the fabric of our culture and what makes us an ideal location for all to thrive.

The generational influence of Hispanic migration and a continued steady stream of new immigrants to San Antonio has created a booming and unique business culture. This explains why San Antonio is among the leading U.S. cities for almost every growth metric, including population growthjob growth and salary growth. Hispanics are a strong and critical contributor to the Texas economy, with $162.4 billion in spending power.

In 2021, San Antonio had the highest numerical population growth in the entire U.S. People WANT to live in San Antonio. Businesses NEED to be where the talent lives. ​By 2030, SATX will add another 500,000 residents – 67% of whom will be Hispanic.  

Our mission is simple. It’s about supporting job growth in the San Antonio, Texas region. ​We do this through corporate recruitment, local business retention & expansion, global development, workforce development. And while the growth speaks for itself, we know that leading with our inclusive and inviting Hispanic culture is a strong reason why people come to and stay in San Antonio.

Hispanic Heritage Month is yet another opportunity for our San Antonio region to celebrate our interwoven culture of business and community that positions all people to thrive here.​

Regional Updates

Get to know our Greater Regional Partners: Go Medina

When you work or live in Medina County, you are family. The community invests in each other, so everyone can achieve success. 

Medina County is a growing community and a great place to do business. With easy access to all that San Antonio has to offer and a lower tax rate, Medina County is a business-friendly environment. Newcomers are welcome here. 

Talent Pipeline Management

There is a solution to building and maintaining a sustainable workforce — a collaboration between employers, educators, and training providers to create a strategic, data-driven alignment between classroom and career.

Earlier this year, SA WORX began a partnership with the U.S. Chamber of Commerce Foundation to adopt and implement the Talent Pipeline Management® (TPM) framework. TPM is a collection of six strategies that provide employers with a data- and performance-driven approach to identifying, developing and sourcing talent for in-demand and high-growth occupations.

To learn more, read the opinion piece from Rosa Santana, Santana Group CEO and SA WORX Advisory Council Chair.

Investor Spotlight – Brooks

Brooks, a former Air Force base in Southeast San Antonio, was a military base for nearly 100 years until the Brooks Development Authority took over the property 20 years ago. Since then, Brooks has been redeveloped into a live, learn, work and play community – and it’s all 10 minutes south of downtown San Antonio.

In the News

Join our team: greater:SATX is hiring for three open positions on our Business Development and Brand & Communications teams. Join our team and help us further our mission of growing quality jobs in the Greater SATX region. 
Japan-based company announces $75M Seguin stainless tube facility.
Southwest Research Institute celebrates 75 years of scientific inquiry, advancement.
‘Booming right now:’ Donated aircraft, sharper curriculum and lots of jobs driving St. Philip’s College aviation program.
Stay up-to-date with news from the region by subscribing to the News of the Day.

Alamo Fellows

Introducing: Alamo Fellows. 

A new talent retention initiative in the greater San Antonio region, Alamo Fellows supports first-generation university students to navigate building their careers in San Antonio.


Stay up-to-date with news from the region by subscribing to the News of the Day.

greater:SATX, 112 East Pecan Street, Suite 2635, San Antonio, TX 78205