SATX360: Journey to a Greater Global Economy

SATX 360 Newsletter

President POV

San Antonio is at a critical point in our growth trajectory. In 2023, our San Antonio region achieved historic firsts and reached impressive milestones across economic development, air service, and quality of life with recognition from The Wall Street Journal, Bloomberg, PwC and Urban Land Institute, CityHealth, and others. It feels good to look back on a winning year for our region, but I’m excited about what’s to come in this new year that will be even greater.

Our continued efforts to elevate our Greater San Antonio region’s global presence in 2024 began with our greater:SATX team hosting over 20 Japanese companies from the technology, life sciences, and manufacturing sectors to experience innovation assets in San Antonio, including Port San Antonio, Geekdom, and VelocityTX. Led by JETRO - Japan External Trade Organization, this marked the first time the group's Beyond Japan program brought a delegation to a Texas market, rather than California.

Additionally, our team traveled with Texas Governor Greg Abbott on an economic development mission to India to share the Texas story with India. San Antonio’s cybersecurity story resonated most with Indian businesses. We’re home to the 2nd largest concentration of cybersecurity certified professionals in the U.S. With the nation’s top cyber undergrad program and The University of Texas at San Antonio and additional programs in AI, San Antonio is preparing our workforce to meet the growing needs of companies to employ this technical talent.

We will continue to invest in our PEOPLE and PLACE to drive meaningful JOB growth for San Antonians. The shared vision and collaborative work of our regional economic development ecosystem allows us to set ambitious goals and, more importantly, to achieve them.

We are committed to keeping this momentum going in 2024 and beyond.

Greater together,
Jenna Saucedo-Herrera

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Regional Highlights

Investor Spotlight: Southstar


Southstar has been creating communities across Texas for over 20 years and working in the greater San Antonio region since 2012. While it’s a national company, Southstar has since moved its corporate headquarters to San Antonio and are focused almost entirely on this region.


Regional Highlight: Universal City

Universal City

Situated just 1.4 miles Northeast of San Antonio, Universal City boasts many unique features that set it apart from surrounding communities. Universal City has always been a leader in participating in environmental and energy savings programs.


Export Leaders Program

This month, greater:SATX officially launched the 2024 Export Leaders Program which  offers international business development assistance to local businesses with the ultimate goal of growing jobs in our community. The 2024 cohort consists of eight companies who, throughout the course of the nine-month program, will work on identifying and engaging with business opportunities in Mexico.

In the News

  • Chief Economic Development Officer, Sarah Carabias Rush, about our organization's global business development efforts to continue growing the San Antonio regional economy.

  • San Antonio’s regional economic development organization cast a wide net in 2023, making contact with more than 1,200 companies across the globe looking to expand or relocate. The goal was an audacious one, acknowledged Sarah Carabias Rush, chief economic development officer for greater:SATX, and she was quick to emphasize that these weren’t random cold calls, but within the industries and locations targeted by the organization.

  • Increased airport connectivity and a new, major manufacturing site among local business highlights in 2023. Together with more than 200 private companies and our municipal partners, greater: SATX focuses on attracting companies into the regional business community and growing the ones that already call the Alamo City home. 

  • After months of scouting, UTSA has named David Brown, former defense program development manager at Lawrence Livermore National Laboratory and program director for defense at Battelle-Lawrence National Lab, as the new executive director of the National Security Collaboration Center and professor of practice, the university announced in December 2023. 

  • The San Antonio nonprofit research organization will develop a next-generation weather satellite called QuickSounder. Southwest Research Institute’s growing space business scored a $54.9 million deal to develop a next-generation weather and climate satellite. 

  • H-E-B plans to open a store near the University of Texas at San Antonio’s main campus on the city’s Northwest Side amid a slew of housing and shops under construction in the area. Construction is expected to begin in July and be completed in July 2025, the filing indicates. 

  • San Antonio’s downtown visual art landscape will receive a significant boost in 2024, thanks to a $250,000 grant from Bexar County to Centro San Antonio approved in late December. Since April 2020, Centro’s Art Everywhere project has sponsored more than 140 murals, events and pop-up markets and shops in the downtown area, largely focused around Houston Street and adjoining streets

  • Prolific downtown developer Weston Urban closed recently on the San Fernando Gym at 300 N. Santa Rosa St. and a parking lot at 403 N. Flores St. The public-private partnership approved by City Council led to a three-way agreement between the city, Weston Urban and Frost Bank. 

  • The 166-bed structure will be built adjacent to Texas A&M University-San Antonio. University Health’s plan to address the need for expanded medical care in a long underserved south San Antonio area will soon move from architectural designs to dirt turning. The health system plans to begin construction this week on University Health Palo Alto Hospital, an approximately $470 million project that will anchor a $500 million medical campus. 

  • In the face of some neighborhood consternation over increased congestion in the area, a mixed-use project near the Brooks area received a favorable zoning change. The Zoning Commission on Tuesday gave a nod to a $78.2 million project that would bring approximately 350 market-rate apartments to the northwest side of the Loop 410 and Interstate 37 interchange, on the 3500 block of Goliad Road 

  • Texas added an additional 19,100 new jobs in December, punctuating the end of a year of record employment growth in the Lone Star State. The San Antonio-New Braunfels metro area also added a historic number jobs through 2023, with more than 39,000 new positions, according to unadjusted data from the Bureau of Labor Statistics and the Texas Workforce Commission.