Contour Ridge Invests in Indianapolis-Based TrendyMinds

Private equity firm Contour Ridge, headquartered in San Antonio, announced today an 8-figure investment in fast-growing digital marketing agency TrendyMinds. With the Contour Ridge investment, TrendyMinds will accelerate its focus on amassing top talent and expanding capabilities — through both hiring and the acquisition of leading-edge companies that offer complementary services.

“We are thrilled to partner with such an inspiring founder and talented team,” says Dan O’Connor, co-founder of Contour Ridge. “TrendyMinds has an impressive roster of client partnerships and is already a sought-after destination for top talent in this space — something companies with 10x the resources struggle to achieve. This growth investment will help the team execute its differentiated playbook to be the preferred digital marketing agency for talent and clients.”

TrendyMinds serves clients across the Midwest from its Indianapolis headquarters and plans to expand into the Southeast with regional offices in Tampa and San Antonio. San Antonio and the surrounding region complement the firm’s growth priorities, including a growing, diverse, and talented workforce, as well as industries that align with TrendyMinds’ core practice areas such as technology, biosciences, and financial services. Specializing in Strategic, Creative and Interactive solutions, TrendyMinds serves enterprise-level clients in the healthcare, pharmaceutical, manufacturing, technology, data and analytics industries.

“We chose Contour Ridge from dozens of interested parties due to their broad experience building best-in-class agencies like Deloitte Digital and their ability to navigate the capital markets in healthcare, technology and marketing agency M&A with portfolio companies of private equity powerhouses such as New Mountain Capital,” says Trevor Yager, president & CEO of TrendyMinds.

“Their talents, experience and extensive network complement the TrendyMinds team, which will help us not only become stronger thought partners for our clients, but also acquire market-leading companies and be a destination for world-class talent,” added Yager.

Taking a remote-first approach, the company aims to add more than 600 positions to the company’s roster within three to five years.

“TrendyMinds’ core focus on technology, biosciences, and financial services industries perfectly aligns with our region’s strengths. We’re proud to welcome TrendyMinds to San Antonio and look forward to supporting their growth within the region,” says Jenna Saucedo-Herrera, president & CEO of greater:SATX. “As we continue positioning the San Antonio region for future growth and investment, we are equally proud to partner with the San Antonio-based Contour Ridge team.”

Founded by Dan O’Connor and Matthew Landon, Contour Ridge is a middle market private equity firm that invests primarily in founder-led businesses who seek financial and operating leverage to achieve growth while preserving their culture. With backgrounds in investment banking, private equity, management consulting, operations, finance and accounting, Contour Ridge founders bring broad experience in M&A across a variety of industries, including healthcare, mar-tech, data and analytics.


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