Digital Brand Guidelines
This document contains the rules for our visual communication system. Anyone utilizing our identity must follow these rules to maintain brand consistency.
This guide includes references for all of the elements you may need—logos, typefaces, colors, and more—to create a consistent brand look, tone, and feel across all materials. We invite you to review this information and reference it often as needed to become an informed brand user.
Logo Files
File Types
- EPS & PDF: These file types can be enlarged or shrunk without compromising integrity. The backgrounds are transparent (no white box around the logo).
- PNG: These files have transparent backgrounds (no white box around the logo). Do NOT enlarge images of this file type.
- JPG: These files will have a white background. Do NOT enlarge images of this file type.
Colors
Typefaces
Open Sans
Open Sans is a clean, modern sans-serif typeface designed especially for legibility across print, web, and mobile interfaces. Open Sans is incredibly readable in small sizes and also works great when printed large.
Body Copy
Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Subheads within body copy
Open Sans Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Emphasis within body copy
Open Sans Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Headlines
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Extra emphasis
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Icons
-
Download
Use this icon for buttons that link to files rather than pages, like PDF files.
-
Email
Use this icon when a button is linking to an email address rather than a webpage.
-
External Link
Use this icon when a button is linking to an external website taking users away from greatersatx.com.
Buttons
greater:SATX v. Greater SATX
When referring to the organization in writing, three elements should be maintained.
- Always use the lowercase “g”
- Do not add a space after the colon
- Use uppercase letters for all text following the colon
However, when referring to the region, it should always be written as Greater SATX.
- Always use the uppercase “G”
- Keep a space
- Use uppercase for the letters after Greater